Is what you're doing actually creating value?
I help people do things worth doing.
Everything I work on comes back to one thing: generating value.
Lean processes eliminate the work that doesn't. Extreme Contracts replace incentives that reward effort with ones that reward results. Business model validation stops teams from building products no one needs. And Scaling Tales closes the last gap — credibility: without a visible presence and a clear positioning, none of the above reaches the right people.
Different tools, one obsession.
Scaling Tales
A content delegation service for busy executives and founders who want to grow their personal brand, co-founded with Riccardo Demi.
Business Model Validation
Testing the riskiest assumptions before they become expensive mistakes — with startups, corporates, and innovation programmes.
Extreme Contracts
A methodology to escape fixed-price and time-and-materials traps — aligning client and vendor around shared risk and real value.
Lean & Flow Consulting
Removing waste, improving flow, and helping teams deliver with less friction.
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