Business Model Validation
Testing assumptions before they become expensive mistakes.
What this is
Most business models fail not because the idea was wrong, but because the right questions were never asked — or were asked too late. This consulting work is about structuring the conversation before you commit: testing assumptions before they become expensive mistakes.
I've done this work with organisations at very different scales — from early-stage startups at Startupbootcamp and Djungle Studio, to building the corporate venture builder at Lavazza together with Andrea Bello.
The approach
Starting from the riskiest assumptions in your business model, we design lightweight experiments to validate or invalidate them quickly and cheaply.
Typical engagements
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Early-stage startups stress-testing their model before raising
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Corporate innovation teams validating new ventures
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Founders pivoting and needing to reset their assumptions map
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Accelerators, incubators, and venture studios that need to run validation at scale